Easing young teenagers into romance

It was ever thus, but with a difference.

Today I saw an ad in the Baltimore Sun by Macy's, the long-time department store of the common folk, that promoted a wonderful product to ease young teenagers into romance. Here is the scene (on an almost full-page ad in color):

Hope Springs Eternal.
Spring 2007 inspires the scents that matter most.
Experience a fragrance defined
by the spirit of a new generation.

Below that introductory heading is a photo of two young teenagers, a boy with almost no facial hair (but cute little locks of his hair falling over his right temple) and a girl with long hair and lips half-open (seeming to say, "Give it to me, boy."). They are both in an embrace, wearing blue jeans (naturally); his belt is unbuckled (making it much more easy to pull down his jeans) and her jeans have no belt; not only that, but her jeans are pulled down about two inches below her navel and about a half-inch of her underpants is showing. There can be little doubt as to what is about to come (sorry, no pun intended).

But, what is this all about? It's about CKIN2U. What on earth is CKIN2U? Clearly, a pun (or, more correctly, a double entendre) is intended by the advertiser. Anyway, here is what the ad says it is:

CKIN2U, new from Calvin Klein
For the first time from ck, new fragrance, one for him, one for her.
Fresh but warm; a tension that creates sexiness.

Rewind back 65 years: Life for teenagers was tough. I had to do without fragrances in my early amorous exploits. But, that's life, modernity moves on.

P.S. The "Eau de Toilette spray" has a fancy price: for "him" and for "her," the 3.4 oz. bottle is $50.00 each. When I was 15, that price would have been like a cold shower on my amorous adventures: I made $20.40 working a 40-hour week to cut undergrowth with a bush axe in preparation to build an army camp six months after Pearl Harbor. But I managed OK without a fragrance.